Well, to say the very least I have been incredibly busy. I completely skipped out on talking about weeks 2 and 3… until now!

So we have learned much in the past two weeks in the Intro to Internet Marketing class and I wanted to bring some of it up!

We have Wimba’d and met each other “face to face”, learned the power of the blog, and harnessed the untapped energy of our English composition skills! We have taken 3 tests in one course and 2 in another, and I am proud to say I am doing rather well!

Now for a quick honorable mention, I suggest anyone who needs or desires to learn about blogging and what it means to a marketing campaign to find the book “the new rules of marketing and PR” by David Meerman Scott. Although I am definitely not a “pro” blogger yet, this book could easily help any company stuck in its old ways to turn over a new digital leaf! I love how David takes all of the traditional marketing mediums and drops a huge wakeup call to say to the old rule followers to wake up and smell the 10110101101!

Thanks to Full Sail, this book has gotten me all kinds of amped up about my little project here ,and the multitude of Health insurance related blogs, Upper Management blogs and the iCan wiki ( scheduled for later this year).

In an industry dominated by harsh uber targeting and extremely high priced advertising, health insurance requires a drastic change in thought to beat its competitors, and here at iCan I have been given the opportunity to try and do just that! I work with some of the best marketing people in the direct response industry, and even they are beginning to come around and see the power that blogs, forums and wikis provide to a company. A prime example is the new Dee Halloran – Direct Response Marketing blog. Here Dee is just beginning to explain to the world how she has become the direct response powerhouse she is, and we can’t wait to see what happens next.

All in all, school is going swimmingly J with my English comp class almost finished, and new books and materials arriving daily , I am both exited and anxious to learn what’s on the horizon in a field I have loved for so long!

Come back soon, I know the secrets to this whole internet marketing “thing” are right around the corner, and I LOVE to share!

Your friendly neighborhood web geek - GmC

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