We are proudly beginning the customization process for our new openX banner management system! We have been serving banners thru a number of networks, but required some sort of management and tracking system which we could use to keep our publishers in check.

From all the research we have done, between paid networks, pricey software packages, and other open source platforms, I personally feel that OpenX ( openAds, ETC)  has always been a top contender for banner and RMA management. Now that they have upgraded and renamed yet again, I can see that there team is working hard on providing the most accurate, flexible and free system they can. On that note, in the near future my company plans on offering a nice donation to the guys who are making this all possible!

If your in the Georgia area, look for icanbenefit.com banners on comcast.net!   and if you want to see whats coming for iCan Media … Stay Tuned!

Now I realize, as my first post on my new blog , I should most likely be discussing the value of search marketing , my position here with iCan , and what we are up to… but as the entire company knows, I don’t always follow the norm!

I wanted to first thank my team , both my head programmer and artist helped to bring the development of the iCan network forward by leaps and bounds in the past 3 months, rocketing us into a dynamic Coldfusion based member and administration system that is a perfect blend of form and function. Yesterday, we gave a preview to all of the department heads, filling a room ,and getting tons of applause!

Also, thanks to the art department for finding this great image(its just my style!).

I have been working hard on developing a network of sites which I believe will propel the iCan network into major positions in the very saturated industry of Health Insurance.  Saturation, or just how densely populated the search engines are for a particular niche, is an ongoing battle for any search marketer in the majors, and this battle must be won!

iCan Media - the company I work for directly, is run by Ghen Sugimoto , Dee Halloran , and myself, along with Stephen Tucker, and provides all forms of marketing both online and traditional, and television direct response marketing.

In future posts, I will discuss every aspect of our online marketing , show examples of progress and more!

But for now lets just say, we have come a long way here at iCan , between the associations rapid technological advancement, and our artistic vision for the new iCan-Media.com site underway, we here at iCan have alot of work left to go , but are so proud of our achievements thusfar!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…